Rare Beauty Soft Pinch Liquid Blush — the blush that broke the internet for a reason.
A tiny dot, and boom — your cheeks bloom like they just heard good news.
This featherlight, ultra-pigmented formula melts into skin with a dreamy, airbrushed finish that looks real, radiant, and effortlessly cute.

It blends in seconds, lasts all day, and never goes patchy — just pure, smooth color that makes your face look alive in the prettiest way possible.

Why everyone stays obsessed:

• Super pigmented (a little goes a long way)

• Soft, seamless blend

• Natural, radiant flush

• Long-wearing, lightweight formula

• Works beautifully on all skin types

For soft glam, for everyday vibes, for the glow that feels like self-love —
this blush doesn’t just tint your cheeks…
it lights up your whole mood.

Real results:

• 100% said it applies easily and wears evenly

• 100% said the texture is silky and glides on smoothly

• 100% said it stays in place upon application and is comfortable to wear

• 97% said the color blends seamlessly

*In an independent consumer study of 32 people